"With more and more people becoming familiar with social-networking sites, artists are tapping into these online communities and making works that harness new capabilities." [Read Full Article]
Published By: ARTnews
On: 06/16/11
Website: http://artnews.com/
Looking for original art? Visit Artistically Connected today!
Showing posts with label Tips For Artists. Show all posts
Showing posts with label Tips For Artists. Show all posts
What does the law say about copyright on works of art?
"Lawyers acting on behalf of Sir Paul McCartney have stepped in to prevent a series of his drawings from being sold at auction. They were put up for sale by the daughter of the animator who had been given them while producing an animated film for the ..." [Read Full Article]
Published By: BBC News
On: 06/16/2011
Website: http://www.bbc.co.uk/
Looking for original art? Visit Artistically Connected today!
Published By: BBC News
On: 06/16/2011
Website: http://www.bbc.co.uk/
Looking for original art? Visit Artistically Connected today!
It’s All About Timing
One of the most common questions I get is, “when is the best time to reach out to people via email and social media outlets to let them know about my new pieces/shows?” I have read numerous books and articles and attended seminars on this particular topic as well as having my own personal experiences and this is what I have learned. Recognize that these suggestions are guidelines and a great place to start but monitoring the responses you get at different times is still the best way to know how your particular audience responds.
Email
On the average, people read business and personal emails in the morning. Keep in mind that eighty percent of people do not have separate work and personal inboxes so both personal and business messages can be sent on weekends as well and you don’t have to restrict yourself to confining them to the conventional workweek.
Abuse reports, bounces, clicks on links and open rates are all at its highest on Saturday and Sundays. This may sound contradictory but it is because as a rule, people give their emails the most amount of attention on the weekend. If you are sending new, unique and wanted information you will have more positive calls to action on the weekend. However, if you are sending information they do not wish to receive, duplicate information or not telling them something useful or new, you will get more negative reactions during this time period.
Whether you are sending unique or unwanted information you will always get some un-subscribers. This is not necessarily a bad thing as it allows you to clean up your lists and focus on only the people who are interested in what you are offering them. That being said, to those who are interested in your content be sure to reach out often (2-4 times a month—provided you are creating enough unique content).
Take away: Try sending “good” emails between 6 and 8am in the weekend 2-4 times a month.
Facebook
The most sharing on Facebook happens on the weekends – likely because 50% of companies block Facebook on their work computers. Early morning posts (between 1 and 3am) get the highest number of views. “Flooding”, (the taking over of peoples update streams by posting too much), is much easier to do on Facebook then with any other social media tool, so less is more when it comes to Facebook posts.
Take away: Post 1 post every couple of days with unique content (not always to the same link) and try posting early in the morning and on the weekends.
Twitter
Re-tweets are most common later in the day (between 2 and 5 pm) and later in the week. The click though rate for tweeted links are at the highest on Saturday and Sunday probably because tweet traffic is a lot less and people have more time to “link travel”. Mondays and Thursdays have the lowest view and clicks but every other day is fairly stable during all hours including later in the day – don’t decrease your tweets at night.
On Twitter unlike Facebook you can tweet the same link more then once. However, you have to change the text that precedes it. For example, you can tweet the same link but just pull a different quote from the article to proceed it.
If you are tweeting other people’s content (like links from art news on AC’s blog) tweet as much as you can because these links are to many different sources and are not about self promotion therefore are very accepted on twitter. If you are tweeting your own content, do not tweet more then once every couple of hours as twitter users tend to find constant self-promotion offensive and may turn against you.
Take way: tweet often with links to other peoples content that complement what you do (art news) and intersperse it with random posts of yours.
Blogging
Women read blogs in the morning (typically Mondays between 10am and 11am), men read blogs at night so know your audience. Unlike email, Facebook and Twitter, weekends yield the lowest views for blogs. Comments however, are the highest on the weekends specifically between 7 am and 8 am.
When reviewing the people linking to your posts on their sites or other social media platforms, Mondays to Thursdays had the highest amount of “link backs”. These are often a goal for people because the more the people link back to you the higher your blog or site will be in a Google search. It’s no surprise that Monday to Thursday are the biggest days for links because there is a large group of people who look for information sources to write articles about during the workweek.
Frequency. Blogs that post two or more posts a day far exceed the industry standard and get the most amount of hits. Posting that much is very difficult to do as it’s very time consuming and requires large amounts of unique content, but for some this is very doable.
Take away: Blog as much as you can and as early as you can. If you can post between 6 am and 7 am (even if you just schedule it to be released that early) the chance for you to get more links and views is much higher.
Finally, be sure to make all your efforts compliment one another. For example, use key words like “original art”, “painting”, “photography”, etc., whenever possible in all of your posts. Make sure you include this in your art descriptions and tags under each one of your pieces on AC, that way all of your posts are clearly themed and grouped together when buyers are searching online!
Happy Posting!
Brittany O’Donnell
On the average, people read business and personal emails in the morning. Keep in mind that eighty percent of people do not have separate work and personal inboxes so both personal and business messages can be sent on weekends as well and you don’t have to restrict yourself to confining them to the conventional workweek.
Abuse reports, bounces, clicks on links and open rates are all at its highest on Saturday and Sundays. This may sound contradictory but it is because as a rule, people give their emails the most amount of attention on the weekend. If you are sending new, unique and wanted information you will have more positive calls to action on the weekend. However, if you are sending information they do not wish to receive, duplicate information or not telling them something useful or new, you will get more negative reactions during this time period.
Whether you are sending unique or unwanted information you will always get some un-subscribers. This is not necessarily a bad thing as it allows you to clean up your lists and focus on only the people who are interested in what you are offering them. That being said, to those who are interested in your content be sure to reach out often (2-4 times a month—provided you are creating enough unique content).
Take away: Try sending “good” emails between 6 and 8am in the weekend 2-4 times a month.
The most sharing on Facebook happens on the weekends – likely because 50% of companies block Facebook on their work computers. Early morning posts (between 1 and 3am) get the highest number of views. “Flooding”, (the taking over of peoples update streams by posting too much), is much easier to do on Facebook then with any other social media tool, so less is more when it comes to Facebook posts.
Take away: Post 1 post every couple of days with unique content (not always to the same link) and try posting early in the morning and on the weekends.
Re-tweets are most common later in the day (between 2 and 5 pm) and later in the week. The click though rate for tweeted links are at the highest on Saturday and Sunday probably because tweet traffic is a lot less and people have more time to “link travel”. Mondays and Thursdays have the lowest view and clicks but every other day is fairly stable during all hours including later in the day – don’t decrease your tweets at night.
On Twitter unlike Facebook you can tweet the same link more then once. However, you have to change the text that precedes it. For example, you can tweet the same link but just pull a different quote from the article to proceed it.
If you are tweeting other people’s content (like links from art news on AC’s blog) tweet as much as you can because these links are to many different sources and are not about self promotion therefore are very accepted on twitter. If you are tweeting your own content, do not tweet more then once every couple of hours as twitter users tend to find constant self-promotion offensive and may turn against you.
Take way: tweet often with links to other peoples content that complement what you do (art news) and intersperse it with random posts of yours.
Blogging
Women read blogs in the morning (typically Mondays between 10am and 11am), men read blogs at night so know your audience. Unlike email, Facebook and Twitter, weekends yield the lowest views for blogs. Comments however, are the highest on the weekends specifically between 7 am and 8 am.
When reviewing the people linking to your posts on their sites or other social media platforms, Mondays to Thursdays had the highest amount of “link backs”. These are often a goal for people because the more the people link back to you the higher your blog or site will be in a Google search. It’s no surprise that Monday to Thursday are the biggest days for links because there is a large group of people who look for information sources to write articles about during the workweek.
Frequency. Blogs that post two or more posts a day far exceed the industry standard and get the most amount of hits. Posting that much is very difficult to do as it’s very time consuming and requires large amounts of unique content, but for some this is very doable.
Take away: Blog as much as you can and as early as you can. If you can post between 6 am and 7 am (even if you just schedule it to be released that early) the chance for you to get more links and views is much higher.
Finally, be sure to make all your efforts compliment one another. For example, use key words like “original art”, “painting”, “photography”, etc., whenever possible in all of your posts. Make sure you include this in your art descriptions and tags under each one of your pieces on AC, that way all of your posts are clearly themed and grouped together when buyers are searching online!
Happy Posting!
Brittany O’Donnell
Twitter For Artists
Social media is growing rapidly and needs to be considered when you think about ways to get your name and your work out there.
Twitter is probably the most referred to in the social media tool kit, but is also one of the most misunderstood. Twitter is a powerful PR tool that anyone can gain access to but not everyone uses it effectively. If you use twitter strategically you can drive eyes to your work, which in turn, can help you reach new markets and even sales.
Twitter Do’s
Tweet about:
• Art and art sales
• Exhibits and workshops
• Upcoming events
• Site postings – Tweet a link to the new piece you just posted on AC
• Articles published about you and provide a link to the article
• Your other social media networking tools; links to LinkedIn, Facebook, MySpace, etc.
• Use hash tags (#) to give context to your tweets. This also allows others to jump into a conversation with you based on that topic. For example; I love #art.
• Tweet at least once a day if not more. Set aside an hour daily to work on your Tweets. Search Twitter for relevant news and find other tweeters you would like to follow.
• Tweet about newsworthy issues.
• Tweet smart messages, not useless information. You’ll gain more followers with smart tweets and lose followers when you post useless or improper tweets.
Twitter Don’ts
Don’t:
• “Flood” – Flooding is posting tweets back-to-back, in essence flooding your followers with too much at once.
• Be rude or use otherwise offensive language – your tweets are read by many more people then you even know and you want to make sure that everyone knows that you are a professional.
• Use a piece of your work or logo as your profile picture. It is called “social media” for a reason, people want to see who they are talking to.
• Use hash tags (#) on every word. Use them sparingly.
Getting Started on Twitter
To “tweet” you must first create a Twitter account.
To start, sign on at www.twitter.com
Click on Get Started/Join
Fill out your information
Full Name
User name
Password
Create an account.
Complete a few more parts of your account before you can start to “tweet”
Settings – include all the information you would like to have public, from design for your Twitter, to color. Using Devices in your Settings you can connect to your mobile phone, as well.
Profile – fill out all the information you would like to have public For example, Artistically Connected’s profile is:
Name - torontoartbiz
Real Name: Brittany O’Donnell
Web- http://www.artisticallyconnected.com
Bio- I’m a Canadian art consultant & lover. I founded Artistically Connected - online marketplace to buy & sell original art - & art contributor @ZouchMagazine
Once you’ve completed your Settings and Profile you are ready to “tweet”. Remember, tweets are limited to 140 characters or less. Messages have to be: to the point, quick, succinct, honest, and carry a web link when possible.
Post A Tweet
Click on the home tab on your homepage and start typing your message in the box just below "What are you doing?" If your tweet is over 140 characters you won’t be able to click Update. You simply have to shorten your message to be allowed to post it. If you have a link to share but it is too long. Go to www.tinyurl.com and enter your link. It will shorten it for you.
The Home Page
On your Twitter homepage you can also find hyperlinks with numbers of:
Following – allows you to see # of people you are following
Followers – allows you to see # of people following you
Updates– allows you to see a history of tweets you have posted
@torontoartbiz – allows you to see people who have re-tweeted your tweets
Direct Messages/DMs – allows you to see a history of direct messages you have sent. DMs are different from updates as they go directly to the person selected and can not be read or seen by others in your network. You can only DM those who also follow you.
Favorites – allows you to file away your favorite tweets
RT – Re-Tweeting someone else’s tweet.
Follow and be Followed
When you think of twitter, think of it as a networking event. All the people you want to connect with are here - when you follow them - and when they say something you can make an appropriate comment on, do it! Join in on the conversation. By doing this they will view your profile and click on your URL to see your work.
To find these people on Twitter, you can use the Find People tab on your Twitter home page. Select from few options:
• Find on Twitter: type in the name of a person you are searching for. If they have a Twitter handle, you’ll see their page and can click Follow directly under their name.
• Find on other networks: provides a search on Gmail, Yahoo, or AOL email.
• Invite by email: allows you to enter multiple email addresses and send an invite to your contacts to follow you on Twitter. Your contacts will receive an email that includes a link to your Twitter handle, allowing them to click Follow and start following your tweets.
• Suggested Users: Twitter offers you, based on your profile and settings, a list of users you may be interested in following.
Or you can use the Search tab at the bottom of your Home page to:
• type in keywords relevant to your target audience (artist, interior decorator, gallery, art magazines, homes stages, local news)
• use hash tags – insert # before your keyword (#art, #gallery, #followart, #artists, etc.) to find a grouping of people tweeting about the topics
From this you will get a list of results, review the list and select those that are relevant to you, or you would like to follow. Most people will follow you if you follow them.
Twitter sends out email notifications each time someone starts to Follow you or sends you a DM (direct message). Once you receive these email notifications, you can leverage them by viewing each one of the followers homepage to determine who they are by reading their profile and clicking on their link. See what they are tweeting about. Is it useful information? From this, decide from this if they would be a good person to follow. If you decide that they are, see who else follows them. You may find others that may be interesting to connect with.
It is important not to overwhelm yourself with Twitter and Twitter monitoring. Designate fifteen minutes - preferable in the morning - to post an update. Then monitor your Twitter account once in a while throughout the day and when applicable post a new update. At the end of the day, review all the tweets received, and select which ones you would like to reply to, or re-tweet.
Keep in mind, if you decide join Twitter, make sure you Tweet often enough to make it worthwhile. Its a work in progress work a little each day and don’t forget about it!
I look forward to hearing from you on twitter!
@torontoartbiz A.K.A Brittany O’Donnell
Related Articles
- Twitter guide for Newbies (tacito.com)
Grant-writing workshops planned for Kamloops
Grant-writing workshops planned for Kamloops http://tinyurl.com/67rvpxo
Packaging Tips
As your career expands you will need to learn more about proper packaging and shipping techniques to get your artwork to its new home safely and across geographical areas.
When unframed graphic work is shipped, be sure to mark it clearly. Works on paper could be mistaken for packaging materials and discarded.
Mark the exterior of the box, "FINE ART", "FRAGILE", "HANDLE WITH CARE" and if applicable, "GLASS" to make the shippers aware of what they are handling.
If you are sending it to a gallery or exhibit make sure you mark the inside of the box with the name of the gallery/exhibit it will be showing at, the date of the show, your name and the name of the piece. Sometimes the organizers or curators of the gallery may be handling more than one show and things can get mixed up so you want to make it as easy as possible for everyone.
Place a small label on the back of your artwork with the title of your piece, your name, address, and phone number in case it gets separated.
Make arrangements for return shipping and notify the curator of these instructions. I would also suggest you include instructions for return shipping in the box with packaging materials.
If you package more than one piece in a carton, put them back-to-back or front-to-front with a piece of cardboard in-between. Also, take note of protruding screws or sharp edges as they can damage the other piece. Either remove the object or be sure to cover it well.
Flat prints should be placed on a foam board and shrink-wrapped. Package the foam board with heavy cardboard so the piece can not bend, have the edges torn or the piece be punctured.
When in doubt head over to a UPS, CanadaPost or another shipping store and ask what they suggest I have always found the clerks to be very helpful.
When unframed graphic work is shipped, be sure to mark it clearly. Works on paper could be mistaken for packaging materials and discarded.
Mark the exterior of the box, "FINE ART", "FRAGILE", "HANDLE WITH CARE" and if applicable, "GLASS" to make the shippers aware of what they are handling.
If you are sending it to a gallery or exhibit make sure you mark the inside of the box with the name of the gallery/exhibit it will be showing at, the date of the show, your name and the name of the piece. Sometimes the organizers or curators of the gallery may be handling more than one show and things can get mixed up so you want to make it as easy as possible for everyone.
Place a small label on the back of your artwork with the title of your piece, your name, address, and phone number in case it gets separated.
Make arrangements for return shipping and notify the curator of these instructions. I would also suggest you include instructions for return shipping in the box with packaging materials.
If you package more than one piece in a carton, put them back-to-back or front-to-front with a piece of cardboard in-between. Also, take note of protruding screws or sharp edges as they can damage the other piece. Either remove the object or be sure to cover it well.
Flat prints should be placed on a foam board and shrink-wrapped. Package the foam board with heavy cardboard so the piece can not bend, have the edges torn or the piece be punctured.
When in doubt head over to a UPS, CanadaPost or another shipping store and ask what they suggest I have always found the clerks to be very helpful.
Tips For Pricing Your Art
Often I am asked for help when it comes to pricing art. This is a tricky process because there are so many different pricing methods not to mention the emotional attachment to your creation that has to be considered. It is important to remember that your goal is to set a price that strikes the consumer as fair, at the same time enticing him/her to buy. Here are a couple of methods to consider for pricing your work, but I encourage you to do a little research and figure out which one is best for YOU.
Time and Overhead Pricing
In order to survive as a full-time artist with this method, the general rule of thumb is to create five pieces a month. This doesn’t mean you have to sell all five pieces each month but you need to build a stock so your clients have a variety to choose from. In this method you have to consider your costs and time required to create the piece and add a 10% profit margin. If it takes you a month of working on one original piece (eight hours a day) you should probably consider getting involved in the print market and not focus on selling the originals for this method.
Market-Value Pricing
Another method used to calculate price is to go into the actual marketplace and see what other artists with the same type of background and similar art (dimensions, media, content) are selling their art for. Make sure you check to see if they are actually selling, they may be charging too high and not selling a thing. The best way to do this is to go to an exhibition and see for your self.
Perceived-Value Pricing
Perceived value is based on the value in the minds of buyers and not on the basis of what it costs you produce the piece. This is harder to pinpoint but observation with trial and error (and a bit of patience) will get you to your price range.
My Notes
Consider combining all of the methods - covering your costs while meeting your market expectations and the buyer’s perceived value.
As a potential buyer, I might think something is wrong with a piece, or wont value it as much, if the cost is less than what I feel is its fair market value.
Before long, an artist who keeps labor records on each piece can learn to estimate quite accurately the approximate number of hours and cost of materials needed to produce any given work. This information can be useful for commission requests.
To study perceived value, you need to be on site at your exhibit. Study how people are reacting, what they are saying, prices, ect. What are they buying? Why are they buying? Why are they not buying?
Your prices should not vary from place to place (not just in your area but anywhere you are selling).
Do not sell anything you wouldn't want to be known as your work. It may reach the wrong hands and bring you bad publicity some day. Be proud of every piece you sell.
Gradual increases in price is the way to go. Collectors like to see a little movement in an artist's prices over the years.
Buyers expect that the larger the work is the more expensive it should be. I know a lot of artist do not understand this because miniatures require a lot of attention to detail but you have to always keep in mind the way buyers think.
MOST IMPORTANTLY: you have to feel comfortable with the price you set.
Time and Overhead Pricing
In order to survive as a full-time artist with this method, the general rule of thumb is to create five pieces a month. This doesn’t mean you have to sell all five pieces each month but you need to build a stock so your clients have a variety to choose from. In this method you have to consider your costs and time required to create the piece and add a 10% profit margin. If it takes you a month of working on one original piece (eight hours a day) you should probably consider getting involved in the print market and not focus on selling the originals for this method.
Market-Value Pricing
Another method used to calculate price is to go into the actual marketplace and see what other artists with the same type of background and similar art (dimensions, media, content) are selling their art for. Make sure you check to see if they are actually selling, they may be charging too high and not selling a thing. The best way to do this is to go to an exhibition and see for your self.
Perceived-Value Pricing
Perceived value is based on the value in the minds of buyers and not on the basis of what it costs you produce the piece. This is harder to pinpoint but observation with trial and error (and a bit of patience) will get you to your price range.
My Notes
Consider combining all of the methods - covering your costs while meeting your market expectations and the buyer’s perceived value.
As a potential buyer, I might think something is wrong with a piece, or wont value it as much, if the cost is less than what I feel is its fair market value.
Before long, an artist who keeps labor records on each piece can learn to estimate quite accurately the approximate number of hours and cost of materials needed to produce any given work. This information can be useful for commission requests.
To study perceived value, you need to be on site at your exhibit. Study how people are reacting, what they are saying, prices, ect. What are they buying? Why are they buying? Why are they not buying?
Your prices should not vary from place to place (not just in your area but anywhere you are selling).
Do not sell anything you wouldn't want to be known as your work. It may reach the wrong hands and bring you bad publicity some day. Be proud of every piece you sell.
Gradual increases in price is the way to go. Collectors like to see a little movement in an artist's prices over the years.
Buyers expect that the larger the work is the more expensive it should be. I know a lot of artist do not understand this because miniatures require a lot of attention to detail but you have to always keep in mind the way buyers think.
MOST IMPORTANTLY: you have to feel comfortable with the price you set.
Some Basic Information On Copyright For Artists
Copyright is your form of protection, provided by law, for the creation of original works. As owner/creator of your copyright, your have exclusive rights to do (and to authorize other to do) the following:
- Reproduce the work in copies
- Prepare derivatives of the work
- Distribute copies to the public by rental, lease, or sale
- Display the copyrighted work publicly (for example, on television)
Take Note
The sale of your art does not give buyers the ownership of copyright. If they want this additional benefit, they must have your written agreement. You should never, however, give up your copyright unless you are being paid very well. It is the most valuable asset for your business (the business of selling art) and for you as an artist.
You can sell rights – they are not usually “lifetime” or “complete” – to a copyrightable piece without selling the original. Each type of right of usage will require a separate legal agreement.
An international copyright that will automatically protect an artist’s works throughout the world does not presently exist. Protection against unauthorized use in a particular country depends on the country’s laws.
When you hire a photographer to take pictures of your artwork, the photos are his/her copyrightable images. You will need to get in writing that he/she agrees to relinquish this right.
**The above is listed purely as a guide and are subject to change at any time and vary by location. If you wish to have your work copyrighted, or want to report an infringement please contact an appropriate lawyer.
The Not So Starving Artist
Artists are not “destined to be starving”. If you're an artist, you can actually make money from your art, feel good about it, and build up a following to support your independent career. So why do so many artists struggle in their quest to earn a living through their art? The good news is that most artists struggle NOT because they lack talent but because they have not been trained to represent themselves, to build a customer base, and to actually sell their great artwork. Sound difficult? In the past this was very challenging for most of us, but now a days it has become pretty easy and cost effective.
Just like selling anything else, you have to build your brand. Building a brand helps you to get a following for your work, sparks interest and keeps you top of mind. You can do this by engaging in social media (Facebook, Twitter), participating in shows/events and working with art community organizations. Basically, getting your name and your art in as many channels as possible to create that conversation of who you are and what your art stands for.
As an artist, making the decision to sell your art online could be the best decision you’ll ever make. Why you may ask? Well, when people see something they like, they search for it on-line to find out more information. And if your not there when they search, they will come across someone who is, which means your missing potential sales. The art market is booming and with the Internet you can put your artwork in front of thousands, even millions of potential art buyers all across the globe. But what’s the best way to sell art online? Should you program your own art website? Well, that’s probably not the best choice for most of us, and I’ll be the first to admit that coding a website is next to impossible and very time-consuming to build and maintain. And hiring someone is quite costly. Another option is paying for a pre-built website that lets you display your art online without worrying about the code or maintenance costs. As a Canadian artist, you should be involved in organizations such as Artistically Connected, a Toronto based company that showcases and allows you to sell your work thought the internet for a very low monthly fee. The best part is that they also work hard to build the brand as a source for art, so more and more people visit Artistically Connected before looking elsewhere for art.
The biggest key to success for a modern day artist is to embrace all the different channels available to showcase your work. Think of yourself as a business and really use the different media available to advertise yourself and your work. There are lots of very cost effective ways to get the message out there. Doing this, you will see significant interest from buyers and art enthusiasts because they like the story of who you are and what you have created. Over the long run, this also means that your work can be priced in line with demand; so if you have a waiting list for your work, increase your prices.
Part One: Guidelines To Composition and Design
Some times while talking with artists/art lovers we come across terms you may be unfamiliar with. Here are some terms you should know:
COMPOSITION The way that an artwork is composed or assembled. Composition is about the way an artist composes or combines the elements of the work to give clarity and order to their ideas. Composition is about the way our eyes are guided around the artwork. Composition is about visual organization
BALANCE: involves the distribution of elements in a work of art. Balance is the control of the elements in attracting attention. This attention must be evenly or unevenly spread over the area to make sure interest in kept up, all the way through the artwork, without being static or chaotic. Balance can be symmetrical or asymmetrical
PROPORTION involves the relationship between sizes - scale. Proportion is about realistic relationship or ratio. As an illustration, the ideal human proportion is eight heads high and the shoulders are two heads wide so artists can change these relationships or proportions for dramatic or comic effect or to emphasize a feature or quality. In cartoons the head and hands are emphasized by enlarging then beyond realistic scale.
REPETITION is the use of similar or connected pictorial elements. For example, similar shapes, colours or lines that are used more than once. Repetition can be regular or irregular and even or uneven.
- Radiation is where the repeated elements spread out from a central point.
- Gradation is where the repeated elements slowly become smaller or larger.
DOMINANCE is about the focus given to a part of a work of art. Dominance can be created by contrasting pictorial elements such as line, shape, tone, texture, direction, size or colour.
** DOMINANCE and BALANCE work together to bring out UNITY.
HARMONY means pictorial elements of the same type that “go” together. Harmony can be made where the eye is used to seeing objects together, so they form a group eg. flower pot and plants. Harmony can create feelings, similar elements can seem calm and pleasing eg. Blues and greens, rectangles and squares or groups of organic shapes, while contrasting elements create energy, vitality, tension or anger eg. triangles with circles and squares
CONTRAST means pictorial elements that stand out because they are not alike eg. squares and circles and triangles. Red, yellow and blue contrast as they are so dissimilar. Contrast can be made by putting objects together that do not normally “go” together and therefore make each other stand out more, than they would separately. Contrast gives variety and makes the elements more lively.
UNITY is the sense of “oneness”, of things belonging together and making up a coherent whole. Artists do this by repeating elements, overlapping shapes and directing the eye of the viewer around the work from one similar element to the next or along a line or shape
COMPOSITION The way that an artwork is composed or assembled. Composition is about the way an artist composes or combines the elements of the work to give clarity and order to their ideas. Composition is about the way our eyes are guided around the artwork. Composition is about visual organization
BALANCE: involves the distribution of elements in a work of art. Balance is the control of the elements in attracting attention. This attention must be evenly or unevenly spread over the area to make sure interest in kept up, all the way through the artwork, without being static or chaotic. Balance can be symmetrical or asymmetrical
PROPORTION involves the relationship between sizes - scale. Proportion is about realistic relationship or ratio. As an illustration, the ideal human proportion is eight heads high and the shoulders are two heads wide so artists can change these relationships or proportions for dramatic or comic effect or to emphasize a feature or quality. In cartoons the head and hands are emphasized by enlarging then beyond realistic scale.
REPETITION is the use of similar or connected pictorial elements. For example, similar shapes, colours or lines that are used more than once. Repetition can be regular or irregular and even or uneven.
- Radiation is where the repeated elements spread out from a central point.
- Gradation is where the repeated elements slowly become smaller or larger.
DOMINANCE is about the focus given to a part of a work of art. Dominance can be created by contrasting pictorial elements such as line, shape, tone, texture, direction, size or colour.
** DOMINANCE and BALANCE work together to bring out UNITY.
HARMONY means pictorial elements of the same type that “go” together. Harmony can be made where the eye is used to seeing objects together, so they form a group eg. flower pot and plants. Harmony can create feelings, similar elements can seem calm and pleasing eg. Blues and greens, rectangles and squares or groups of organic shapes, while contrasting elements create energy, vitality, tension or anger eg. triangles with circles and squares
CONTRAST means pictorial elements that stand out because they are not alike eg. squares and circles and triangles. Red, yellow and blue contrast as they are so dissimilar. Contrast can be made by putting objects together that do not normally “go” together and therefore make each other stand out more, than they would separately. Contrast gives variety and makes the elements more lively.
UNITY is the sense of “oneness”, of things belonging together and making up a coherent whole. Artists do this by repeating elements, overlapping shapes and directing the eye of the viewer around the work from one similar element to the next or along a line or shape
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