DIA embraces challenge on marketing religion, art

"The marketing slogan “See Jesus in a New Light” made the cut, but “If Jesus Came to Detroit, Would You Go See Him?” did not. Promoting a household name like Rembrandt is a no-brainer for museums, but marketing Jesus is more complicated.

The Detroit Institute of Arts’ important upcoming exhibition “Rembrandt and the Face of Jesus” actually combines two household names. But finding ways to honor both Rembrandt’s artistic genius and the profound spiritual meaning that Christ carries in the lives of believers has been one of the greatest marketing challenges the DIA has ever faced."  [Read Full Article]

Published by:  Detroit Free Press
On:  11/15/11
Website:  http://www.freep.com

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