Art lovers queue up for RCA's £45 sale

"They say you must suffer for your art. Usually this applies to the artists, not the buyers. Yet more than 1,300 art lovers braved the cold for hours in London yesterday morning to queue for the chance to snap up affordable original artwork at the Royal College of Art's Secret postcard sale.
. . .
The "secret" to the annual sale is that buyers do not know which of the 1,119 artists involved – who include RCA students – has created each of the 2,900 postcards, displayed anonymously and signed on the reverse, until after they have handed over their cash. However, the postcards had been on display for a week beforehand, giving punters the chance to make an educated guess."  [Read Full Article]

Published by:  The Independent
On:  11/27/11
Website:  http://www.independent.co.uk

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