Project splashes art on digital billboard for I-90 motorists

"You're stuck in traffic on your way into the city from the northwest suburbs, and something catches your eye: a digital billboard, its bright LED display a welcome distraction from gridlock. But in between rotating ads for the Blu-ray release of "Transformers 3" and a new product from Gillette, something odd flashes onto the screen: simple imagery, absent of slogans or any obvious corporate sponsorship.

While it might not dawn on you until several hundred yards later, accept what you saw for what it was: art."  [Read Full Article]

Published by:  Chicago Tribune
On:  10/12/11
Website:  http://www.chicagotribune.com

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